The Social Lair team had a fairly busy two days at the Enterprise 2.0 conference. A lot of work went into the preparation for the conference. It also required a lot of energy to keep up with the visitors in our booth and discuss our approach and the solution stack with them. So I want to first thank our team that made it successful.
I have been preaching the "un-socialness" of enterprise social software for some time now and the message was validated by the majority of people that I met at the conference. When you think about Enterprise Social Software, you think about socializing the way people do on Facebook, only this time it is inside an organization. People tend to forget a key difference between enterprise social and consumer social. Facebook or Farmville do not care how you spend your time on their platform/app as long as you spend enough of it and help pull your friends in the conversations so that their reach continues to expand. In the enterprise world, we primarily care about "quality" of conversations not really its volume.
At Social Lair, we are building a platform that enables organizations to "collaborate" not just "socialize". We have created a platform that facilitates solving business problems and making better decisions by leveraging the wisdom of crowds; unlike many other players in this area that just pay lip service, we really do it. Our analytics and gamification engine helps significantly reduce the cost of social transactions. The conversational constructs embedded in user's activity stream provide quantitative aggregation that can be used for predictions, preference ranking, resource allocation, etc.
Overall we had a very positive reaction to our overall message. A lot of people were complaining about how noisy some of the other platform are and the challenges encountered in making them sticky. Most people liked the term "Collective Business Intelligence" platform. We found some like-minded partners that will soon join our ecosystem.
I have been preaching the "un-socialness" of enterprise social software for some time now and the message was validated by the majority of people that I met at the conference. When you think about Enterprise Social Software, you think about socializing the way people do on Facebook, only this time it is inside an organization. People tend to forget a key difference between enterprise social and consumer social. Facebook or Farmville do not care how you spend your time on their platform/app as long as you spend enough of it and help pull your friends in the conversations so that their reach continues to expand. In the enterprise world, we primarily care about "quality" of conversations not really its volume.
At Social Lair, we are building a platform that enables organizations to "collaborate" not just "socialize". We have created a platform that facilitates solving business problems and making better decisions by leveraging the wisdom of crowds; unlike many other players in this area that just pay lip service, we really do it. Our analytics and gamification engine helps significantly reduce the cost of social transactions. The conversational constructs embedded in user's activity stream provide quantitative aggregation that can be used for predictions, preference ranking, resource allocation, etc.
Overall we had a very positive reaction to our overall message. A lot of people were complaining about how noisy some of the other platform are and the challenges encountered in making them sticky. Most people liked the term "Collective Business Intelligence" platform. We found some like-minded partners that will soon join our ecosystem.
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